Setting up an online business is something that you should do if you want to reach a larger market nowadays. That is why a lot of business owners with physical stores are now going online, same as with those who are just new into starting an online business altogether. But with them starting a new venture comes a challenge, that is on how to apply easy SEO techniques on their new online business. If you are one of them, here are some tips that can help you do it right today:
Do Keyword Research
This might be as simple or as complex as you think. But since we are in to do things in such an easy way, then you can do it in as little as less than an hour. All you need to do is to search for Google Free Keyword Tool, then type in the descriptions that you have for your new online business. Then start the search. As you look for the results, see if the volume of global monthly search results. In a DYI SEO or do it yourself optimization guide, you just have to see a good amount of search per month with little competition. Then make sure to note those keywords, make a spreadsheet of those you have chosen and choose carefully which of those will best represent your online business.
Register Your Own Domain
Now that you know the keywords that you want your business to be known for, it is best that you have it on your domain as well. You can go to domain registrars like GoDaddy or Namecheap and search first if your keywords are still available for registration as your business website domain. If you see that it is still available, then register for it, especially if you can get it using a dot com one. Doing this can also increase the chances of your visitors finding your website as soon as they search for the description that you already tied up with your online business.
Write Useful And Informative Content
Your customers will stay on your website if you have something useful and helpful to tell. That is why it is important to start writing content as part of doing easy SEO that will best answer their questions about the product. This will make you go back to those keywords that you have on the spreadsheet. If you can do all the writing then that is fine, if not, you can get SEO experts to do that for you. This is usual part of their tasks as they offer their services to new online business owners like you. If you want, you can ask them to even set up a blog on your existing website to add more rich and fresh content aside from the ones you have on your main website. Search engines love to feed their viewers with loads of unique, helpful and updated content so it is advisable for you to do the same.
Promote Your Online Business
Now that you have a website with good amount of content, then it is time to let the world know about it. You can start this by doing article marketing, blog commenting, social bookmarking and reaching out to some other business owners that complements your online business. You enter into a joint venture with these guys to provide leverage to your marketing efforts as well as help you get more sales in the process.
In the end, it is just a matter of getting your hands full in trying these easy SEO techniques to fully understand how it works. Doing only these ethical, tried and tested techniques will increase the chances of making your online business get the attention and success it deserves over time.